A bright idea for more balanced hair color.

This clean, violet-hued shampoo cleanses hair thoroughly yet gently and tones color by neutralizing brass and yellow while boosting brilliance. It’s carefully crafted with good-for-you ingredients such as nourishing apple and rice extracts to draw in moisture, resulting in hair that looks and feels healthier than before. Monoi oil shields strands from the elements, keeping color brighter for longer.

Made with blonde and gray hues in mind, this nurturing vegan formula works across all hair types and textures.

Fragrance note: 

Jasmine, apple

Key ingredients:

Rice Bran Oil and Avocado Oil – naturally moisturises and strengthens hair, smoothing cuticles, improving elasticity and providing frizz-control. Additionally, the high levels of antioxidants neutralise free radicals and reduce the appearance of aging. Rice Proteins – provides moisturising and strengthening characteristics, along with reparative and protective qualities. Sunflower Seed Oil – is a natural antioxidant that is an excellent emollient and provides protection from fading colour treated hair. Rooibos Tea – with 50 times more antioxidants than green tea, it has been called the “miracle tea” for its tremendous healing powers and anti-aging properties. Shea Butter – naturally defines and intensifies curls and waves. This softens and hydrates hair, providing moisture for ultimate curl support.