The Rapida 4000 doesn't only look great, it dries beautifully too with its powerful ionic technology generating 5 million ions/sec which speeds up drying and more importantly boosts shine and makes hair more manageable. It's an update to Diva's older Rapida 3600 and 3700 series and features 15% more power and 15% higher airflow than the older models while being 5% quieter.

There's a superbly durable 2200-watt motor (over 1,000 hours lifespan), heating up to 110°C and generating a gale-force airflow of 125 m³/sec. It has a safety cut-out and is controlled by 2 switches on the side of the ergonomic handle giving 3 heat and 2 speed settings.

There's a cold-shot button too. Inside the tough, lightweight casing, there's a ceramic-tourmaline grille that ensures maximum ionisation and an even heat. It's removable too, making it easy to clean and helping extend your dryer's life.