Made with pure shea butter to replace vital moisture revealing stronger, healthier hair with a natural shine. Cantu Grow Strong Strengthening Treatment prevents breakage before it starts and encourages strong growth. Key benefits: - Strengthens fragile, weak hair to help stop breakage. - Conditions dry, brittle hair. - Protects hair against heat & styling damage. Great for: relaxed, natural, texturized, colored & permed hair. DIRECTIONS Daily Styling: Massage into hair beginning at the root and work toward ends. For deeper penetration, cover with plastic cap overnight. Daily Protection: Apply before brushing, styling, drying or setting to form a thermal protection barrier around hair. Pre/Post Chemical Treatment: Apply 3 days prior and 3 days after relaxing or coloring hair.