Discover the Parlux ETHOS Hair Dryer, a fusion of timeless design and cutting-edge digital innovation. This professional hair dryer is engineered to redefine your hair styling experience. The ETHOS Digital Motor is a breakthrough in hair drying technology. It’s not just robust and lightweight, but also powerful, upholding the legacy and standards that have set Parlux apart for over four decades. With a remarkable power output of 2,300 Watts, it guarantees swift and perfect drying in a few simple steps, transforming every hair styling session into an extraordinary experience. Bid farewell to frizzy hair with the Air Ionizer Technology. The ETHOS releases negative ions, speeding up the drying process and neutralising static electricity, resulting in soft, silky, shiny, and frizz-free hair. The new digital switches offer 9 Speed/Temperature Combinations which enables you to personalise your drying experience like never before. The memory function ensures your last setting is saved for immediate use. The patented ‘STC – Special Twisting Cable’ provides unparalleled freedom of movement. Its ground-breaking technology allows the cable to rotate 360° freely, eliminating kinks and facilitating more efficient cable management during use. The ETHOS is available in seven eye catching colours, all featuring superior ergonomics and balance. Experience the power of digital excellence with the new Parlux ETHOS Hair Dryer.