The Philip Kingsley Moisture Balancing Shampoo caters for medium textured hair, which needs slightly more moisture than fine textured hair due to its wider diameter. Infused with a host of beneficial ingredients, including Wheat Protein and Guar (an anti-static conditioning agent), the ultra-hydrating formula cleanses and balances hair by delivering the perfect amount of moisture - less at the roots, and more throughout the mid-lengths to ends to regulate the hair's moisture balance. Antioxidants defend against frizz and environmental aggressors to promote smooth, shiny locks from root to tip.