Diva's Rapida 4000 Pro hair dryer comes in 4 glorious colours, including Black, Baby Pink, Vibrant Pink and Purple. It not only looks great, it dries beautifully too with its powerful ionic technology generating 5 million ions/sec which speeds up drying and more importantly boosts shine and makes hair more manageable. It's an update to Diva's older Rapida 3600 and 3700 series and features 15% more power and 15% higher airflow than the older models while being 5% quieter.

There's a superbly durable 2200-watt motor (over 1,000 hours lifespan), heating up to 110°C and generating a gale-force airflow of 125 m³/sec. It has a safety cut-out and is controlled by 2 switches on the side of the ergonomic handle giving 3 heat and 2 speed settings. There's a cold-shot button too. Inside the tough, lightweight casing, there's a ceramic-tourmaline grille that ensures maximum ionisation and an even heat. It's removable too, making it easy to clean and helping extend your dryer's life.

The Diva Rapida 4000 Pro draws its power via a professional quality, 3-metre-long cord and a European plug adaptor is included for those on the move.It's also supplied with 2 slim concentrator nozzles in different widths.