La Riché launched Directions Hair Directions Hair Dye in 1981 with a fab selection of semi-permanent hair colours that have been tried and tested by an ever growing and fiercely loyal following over the course of the last 32 years. This vibrant range of hair dyes is still super popular, and with good reason.
Directions Hair Dye comes in 36 fabulous colours and all of them can be mixed, allowing you to create your perfect shade with ease
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